Destination Marketing Website and Digital Clubhouse Services

The vendor is required to provide destination marketing website and digital clubhouse services.
- The website will serve as a best-in-class digital experience for visitors, partners, and community stakeholders - positioning County Tourism as both a leader and champion of the region.
- Website are to:
• Inspire visitation through strong editorial perspective and targeted storytelling
• Provide abundant, easy-to-access resources for trip planning
• Support visitor conversion (trip planning, itinerary building, overnight stays)
• Function as a “digital clubhouse” for tourism partners, event organizers, and stakeholders
• Be technically sound, accessible, searchable, shareable, and AI-discoverable
- Site Architecture & Content Strategy
• Website architecture informed by visitor journeys and audience needs
• Content strategy that balances inspiration, utility, and discovery
• Audience-based pages (e.g., families, outdoor enthusiasts, weekend travelers, etc.) Editorial frameworks for storytelling, itineraries, and seasonal content
• Clear pathways from inspiration to conversion
- Core Website Functionality must include, at minimum:
• Robust Content Management System (CMS)
o Easy staff content updates
o Scalable for future growth
o Role-based permissions
• Advanced Events Calendar
o Filterable by date, location, category
o Recurring events support
o Event submission workflow (with moderation)
• Itineraries & Travel Loops
o Multi-day and themed itineraries
o Geographic loops and regional groupings
o Editable and expandable content modules
• Filterable Attractions & Listings
o Communities
o Lodging
o Dining
o Things to do
o Outdoor recreation
o Cultural and heritage sites
• Digital Clubhouse Features
o Resource hub for partners and stakeholders
o Downloadable assets or toolkits (if applicable)
o Clear differentiation between visitor-facing and partner-facing content
C. Technical, SEO & AI Discoverability the site must be built with:
• Technical SEO best practices baked in from launch
• Schema and structured data to support:
o Search visibility
o Social sharing
o AI-based discovery and future search platforms
• Fast page performance and mobile-first design
• Secure hosting environment and modern development standards
D. Accessibility & Compliance
• Website must meet WCAG 2.1 AA accessibility standards
• ADA-conscious design and development practices
• Public-sector appropriate usability and compliance
E. Analytics, Performance & Optimization
• Google Analytics (or equivalent) implementation
• Conversion tracking aligned with tourism goals
• Dashboards or reporting recommendations
• Guidance on post-launch optimization opportunities