Athletics Digital Platform and Website Solution

Vendors to provide a fully hosted official athletics digital platform: website, mobile apps, live statistics, fan engagement and revenue tools, for a term beginning July 1, 2027.
- Website and content management
• Custom design built to EKU brand standards, delivered at launch, plus one full redesign during the initial term at no added cost.
• Mobile-first responsive design; Core Web Vitals in the “good” range on mobile for home, schedule, roster and story pages.
• College-athletics CMS with unlimited admin users, role-based permissions, scheduling, version history and content approval.
• Sport pages for all varsity sports: schedules and results, rosters with bios and photos, coaching staffs, statistics, archives and records books.
• Composite schedule, calendar subscription (iCal/Google/Outlook) and ticket links on every home event.
• News, photo galleries, embedded video and audio, staff directory, facilities, Hall of Fame and history sections.
• Recruiting tools: prospect questionnaires per sport routed to coaches, with export.
• Migration of all existing content, statistics, archives and URLs, with 301 redirects so no search ranking is lost.
• SEO tools, structured data for events and organizations, XML sitemaps.
• Analytics: Google Analytics 4 (or EKU’s chosen tool) installed with EKU as owner, plus a vendor dashboard of traffic, app usage and revenue.
- Mobile apps (iOS and Android)
• Branded native apps published under EKU’s developer accounts, sharing content with the site.
• Live scores, schedules, rosters, news, video, mobile tickets and push notifications segmented by sport.
• Fan rewards / loyalty program (points for attendance, purchases, check-ins) with redemption reporting.
• Monthly reporting on downloads, active users, push opt-in rate and rewards redemptions.
- Revenue tools
• Online auctions, payment forms (camps, clinics, events, donations) and a camps registration platform.
• Ad server and sponsorship placements across site and app, managed by EKU or its designee with no mandatory third-party ad-ops vendor.
- Integrations
• Ticketing system integration (ETIX), including account login and mobile ticket access in the app.
• Donor/Colonel Club giving pages and payment integration.
• Social media feeds and sharing; email newsletter sign-up capture.
• Open API or scheduled data export of all content, statistics and fan data.
- Training and onboarding
• Onsite or live virtual training for communications, marketing and ticketing staff before launch, plus recorded training and a knowledge base.
• A named account manager and a named project manager through launch.