Digital Advertising Services

The Vendor is required to provide design, campaign development, and placement services for external digital advertising on behalf of McGhee Tyson (TYS) and Downtown Island (DKX) Airports.
- Note the following potential types of work and/or services, as needed:
• Development and execution of general and event-specific marketing strategies and promotion that may include:
o Development of electronic media as needed.
o Development, placement, and management of paid digital media as needed.
o Strategy and implementation of SEO campaigns.
• Meet periodically to strategize for future marketing needs.
• Market research including qualitative and quantitative measurement of brand awareness, sentiment, etc.
• All deliverables will be printer and web ready as needed.
• Will provide working files as requested.