Digital Services

The vendor is required to provide and utilize a variety of products and services to advertise for recruiting.
- Comprehensive service provider capable of strategically targeting individuals within the state possessing unique skills and professional expertise.
- We are in search of an all-encompassing solution that can employ diverse methodologies, including on-air and digital location-based geo-fencing, targeted email marketing, high-visibility mobile display, and video advertisements, to effectively reach and communicate with the identified citizen demographic.
- High visibility mobile display, emails, cell phone and website locations based on geofencing.
- Graphic display and a recorded script will be provided by department to the awarded vendor.
- Radio advertisements: air timelines for each segment should run between 15 seconds and
30 seconds; seven to ten advertisements should be run a month.
- Social media advertisements: five to ten advertisements should be run a month; graphic display will be provided by the agency office to the awarded vendor which will have a recorded script.
- The amount of time advertisements will run on the air is determined on the needs of the targeted areas.
- The state guard has geographic areas across the state that department will want to target based on needs; for example, department may be targeting medical professionals in, chaplains in the valley, engineers in city, etc.
- Public awareness, education, and increased recruiting in specific agency mission ready packages MRPS. - Demonstrate how your organization will collaborate with the state to highlight and achieve these improvements.
- Including digital graphic ads through LinkedIn to target specific professions and professional backgrounds.
- Contract Period/Term: 4 month