Branding and Marketing Services

The vendor is required to provide branding consultants, design agencies, or marketing firms to create a comprehensive brand strategy that captures the essence of the city’s growth, community values, and vibrant future.
- The new brand will represent the city’s unique strength and assets; be transferable across city departments, operations, and economic development efforts; and be effective in multiple media applications.
- Provide multiple branding concepts and be prepared for revisions of the chosen brand concept
- The consultant is expected to provide the logo and any other materials available in editable files for use in websites, publications, etc.
- The city continues to grow with residential and commercial development, expand in tourist attractions, and support greenspace and trails, the city desires to market itself and continue to attract people from all over to come invest, work, live, and play, and this branding project should support those efforts.
- Designed to guide vendors in preparing their proposals by detailing the critical aspects of the project, as well as the expectations for performance, resources, and reporting.
- Include visual elements, messaging, and brand expression.
- The total budget for this project $20,000 to $30,000.
- Contract Period/Term: 1 year