Strategic Communications and Marketing Organizational Plan Services

The vendor is required to provide comprehensive assessment and management consulting services for its marketing and communications strategy; develop a division strategic plan emphasizing operational efficiency, future preparedness, adaptability, and institutional alignment.
- Services includes:
• communications and marketing organizational assessment and recommendations for central unit and coordination across partner units
• development of a division road map or strategic plan, drawing from findings at the institution and insights from proven approaches in higher education and the public sector
• analysis and recommendations to enhance the division’s positioning, awareness, and reputation
• organizational strategic planning through an ongoing strategic consulting relationship.