Media Monitoring Services

The Vendor is required to provide a media monitoring service should track mentions and sentiment across various media channels, including print, online, social media, and possibly broadcast.
- Media Channel Coverage:
• Print Media: Monitoring newspapers, magazines, and other publications.
• Online Media: Tracking websites, blogs, and online news sources.
• Broadcast Media Social Media: Monitoring platforms like Facebook, Twitter, Instagram, and others.
- Identifying Relevant Keywords: Selecting specific terms, phrases, and hashtags to track mentions of Magnolia ISD and campuses, education-related topics, and area school districts.
- Data Collection and Analysis: Collecting and extracting data from the monitored media channels. Assessing the tone and sentiment of the mentions (positive, negative, or neutral).
- Reporting and Insights: Providing regular reports summarizing the key findings and insights from the media monitoring data. Set alerts to notify of any negative mentions, crises, or other important developments.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: April 15, 2025