Marketing Services

The vendor is required to provide marketing services in several service categories.
- The vendors will be responsible for the completion initiatives in the following service categories:
- Brand and creative services
• Develop recommendations for brand strategy and creative treatments, including both the overarching authority brand as well as service-specific and program-specific brand development.
• Idea generation and development of creative media strategies and comprehensive marketing campaigns.
• Presentation of creative (new concepts, ideas, etc.) to authority leadership.
• Creating renderings and comps for external and internal review of advertising and promotions opportunities.
• Creative executions for print, radio, television, tradeshow displays, promotional products, direct mail pieces and other collateral and some web and online digital production.
• Develop collateral support to complement promotional marketing programs.
• Collaborate with media planning & buying agency to develop advertising creative within specifications and provide deliverables to the appropriate teams.
- Media planning & buying
• Identify and evaluate new media opportunities.
• Develop methodology for identifying appropriate target audiences and media that will perform best for that specific audience or target group.
• Execute media buys including development, placement and coordination of media plans including negotiation of added value elements and promotions.
• Analyze advertising for effectiveness and optimize accordingly to maximize campaign effectiveness.
• Provide advice/input and develop concepts for direct marketing programs.
• Collaborate with brand & creative services agency to provide advertising creative specifications and traffic deliverables to appropriate teams
- Public outreach
• Public engagement plan development and implementation.
• Research and employment of inclusive public engagement techniques.
• Development of educational collateral for specific transit programs.
• Development and training of street team personnel for community events, studies, and public hearings. - Customer experience, signage and wayfinding
• Develop designs and recommendations for transit-specific deliverables including print and digital signage, wayfinding, bus schedules, vehicle delivery.
• Provide print-ready artwork files for all deliverables to authority and any contractors.
• Work alongside both communications and marketing and project management office in developing specifications related to delivering authority brand on construction and infrastructure projects.
• Review project plans and provide specific recommendations for signage, wayfinding, and other design enhancements that will improve the customer experience onboard authority vehicles and at authority facilities.
- Contract Period/Term: 2 years
- Pre-Proposal Conference and Questions Concerning Date: April 14, 2025