Marketing Services

The vendor is required to provide marketing/pr/advertising services from reputable, experienced, and skilled agencies.
- Marketing/pr/advertising agencies to create a sound marketing plan that combines knowledge of charter schools and student recruitment strategies to promote agency, increase agency student enrollment, and to raise the general awareness of agency across the state.
- Personnel and management.
• Describe each individual’s overall experience and skill in education related accounts, including internet and interactive experience, experience related to new networking, viral campaigns, grassroots online marketing campaigns, and driving user generated content submissions. provide each individual’s current resume and biography.
• Provide each individual’s education, experience, and expertise with pertinent information demonstrating qualifications for successfully carrying out a proposal submitted
- Evaluation, proposed marketing plan, and case studies and examples
• Evaluate agency charter academy’s current web assets.
• Discuss your findings.
• Provide a comprehensive overview showing how your agency measures success for all online activities.
• Provide a proposed annual marketing plan that demonstrates how your agency would, using its knowledge of and experience with charter schools and student recruitment strategies, promote agency, increase agency student enrollment and retention, increase agency brand recognition, and raise the general awareness of agency across the state.
• The proposed annual marketing plan should address and explain in detail a variety of plans and strategies, such as:
o Communication planning;
o Public relations;
o Marketing communications;
o Media planning and buying;
o Search engine optimization;
o Social media campaigns;
o Video ad campaigns;
o Online campaigns;
o Branding;
o Print advertising and marketing;
o Digital advertising and marketing;
o Email marketing;
o Weekly newsletter management
o Broadcasting (radio and television); and
o Though leader appearances for agency administrators and staff;
- Financial stability
• Provide evidence of your agency’s financial stability.
- Contract Period/Term: 2 years