Marketing and Communications Services

The vendor is required to provide comprehensive graphic design, marketing, and communications services.
- Provide professional communications services that assist in the development, execution, and management of strategies to promote the city’s diverse transportation projects, programs, and priorities.
- Responsible for creating and delivering high-quality marketing and outreach materials across various platforms, with the goal of increasing community and stakeholder awareness and participation in transportation initiatives.
- Marketing and Outreach Material Creation:
•    Responsible for developing integrated communication plans and producing high-quality, engaging print and digital marketing materials, including brochures, flyers, posters, postcards, digital content (e.g., social media posts, email campaigns, website content), press releases, presentations, blog posts, newsletters, infographics, surveys, videos, motion graphics, and other multimedia content.
•    Must use the city’s systems for managing projects and delivering final files (e.g. office365, OneDrive, SharePoint, etc.).
- Branding and Creative Direction:
•    Provided for reference to inform bidder's approach to design, messaging, and overall execution.
•    Brand aesthetic and communications strategy.
- Social Media and Digital Content Support:
•    The firm will be tasked with developing and executing social media campaigns across multiple platforms (e.g., Facebook, X, Instagram, YouTube, etc.) to engage with the community and share updates on department projects while providing insights and recommendations for optimization.
- Public Outreach and Engagement:
•    This involves planning and supporting public meetings, workshops, and town halls, including digital platforms for virtual engagement. 
•    The firm will also assist in developing strategies to gather public feedback using surveys and other innovative methods.
- Reporting and Analytics:
•    Required to track and measure the effectiveness of communication efforts across all channels, and provide regular reports to department on campaign performance, as well as recommendations for improvement.
- Provide support for special projects as needed, which may include in depth creative content production and community engagement activations.

- Contract Period/Term: 2 years
- Questions/Inquires Deadline: August 6, 2025