Rebranding Services

The Vendor is required to provide rebrand campaign, spanning a 12-month period from October 2025 to September 2026.
• Develop and launch a cohesive rebrand campaign.
• Produce creative assets for multi-channel promotion.
• Update brand collateral and touchpoints.
• Implement an integrated paid media strategy.
• Drive brand awareness and engagement across diverse audiences.
- Collateral production (October 2025 – September 2026)
• Station posters 
• bus stop signs
• Onboard posters 
• flyers (minimum 6)
• Brochures 
• promotional materials (tablecloths, canopy, giveaways)
• A11’s and a10’s signage 
• Maps (full system and service maps)
• Digital screens and wireless fidelity (Wi-Fi) portal graphics
• Snack station signage
• timetables 
• ticket jackets
• Student rack card 
• social media visual assets
• Yosemite-specific collateral 
• Thruway bus and train designs
- Social media campaign (October 2025 – September 2026)
• Sourcing and coordination of approximately ten (10) influencers.
• Paid media to cover contracts, placements, and boosted posts.
• Video and still content capture.
• Ongoing content creation (user generated content-style).
• Weekly Instagram reels (October 2025 – march 2026).
• Carousel designs and partner engagement content.
• Social page rebrand visuals.
- Paid media placement (October 2025 – September 2026)
a. Digital: broadcast and out-of-home:
• Google display and search 
• Paid social 
• Influencer campaigns 
• Streaming video (over-the-top (OTT), on-demand)
b. Broadcast and cable television (TV)
• Radio (including traffic billboards)
• Movie theatre screens
• Streaming radio and podcasts 
• Out-of-home (billboards, etc.)
- Budget for $415,000.00 for fy25/26.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: July 29, 2025