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A government agency in Alabama issued “Digital Media Buying Services” (RFQ). Solicitation MKTG-0636 closed on August 22, 2025. Eligibility: Only for USA Organization.
The Vendor is required to provide digital media buying firms to manage and optimize our paid digital advertising campaigns.
1. Digital Media Strategy and Planning
• Strategic Campaign Development
• Audience Targeting
• Platform Expertise
• Budget Management
2. Campaign Execution and Optimization
• Ad Creative Support
• Bid Management and Optimization
• A/B Testing
• Conversion Rate Optimization (CRO)
3. Performance Monitoring and Reporting
• Define Success Metrics
• Weekly Performance Communication
• Regular Reviews
• Attribution Modeling
4. Technical and martech Collaboration
• Tagging Strategy
• Data Integration
• Martech Team Support
5. E-commerce Support
• Product Feed Optimization
• Dynamic Retargeting
• E-commerce Campaign Management
• Conversion Tracking for Products
- Questions/Inquires Deadline: August 08, 2025
Ask any question about the RFP and its amendments. Instantly surface schedules, deliverables, compliance items, evaluation criteria, and budget details with 100% source-backed answers.
Quick answers about deadlines, eligibility and submission for this solicitation.
No. This opportunity (MKTG-0636) closed on August 22, 2025. See similar open RFPs below.
A government agency in Alabama. The buyer's contact and submission details are in the solicitation documents.
Only for USA Organization.
Questions and inquiries must be submitted by August 8, 2025.
Yes. After purchase, with a subscription or during a free trial, the RFPPlanet AI Assistant answers questions sourced from this RFP’s documents, such as requirements, evaluation criteria and key dates.
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