Digital Media Buying Services

The Vendor is required to provide digital media buying firms to manage and optimize our paid digital advertising campaigns.
1. Digital Media Strategy and Planning
•    Strategic Campaign Development
•    Audience Targeting
•    Platform Expertise
•    Budget Management
2. Campaign Execution and Optimization
•    Ad Creative Support
•    Bid Management and Optimization
•    A/B Testing
•    Conversion Rate Optimization (CRO)
3. Performance Monitoring and Reporting
•    Define Success Metrics
•    Weekly Performance Communication
•    Regular Reviews
•    Attribution Modeling
4. Technical and martech Collaboration
•    Tagging Strategy
•    Data Integration
•    Martech Team Support
5. E-commerce Support
•    Product Feed Optimization
•    Dynamic Retargeting
•    E-commerce Campaign Management
•    Conversion Tracking for Products

- Questions/Inquires Deadline: August 08, 2025