Integrated Marketing Communications and Media Buying Services

The Vendor is required to provide integrated marketing communications services and to research and conduct its media buys, including but not limited to TV, billboard, transit, radio, print and digital.
- Provide to conduct research, develop and implement a new branding campaign, provide a college wide marketing plan and provide writing and creative services for new marketing material.
- Worked with media outlets directly to negotiate and purchase billboard, TV, radio, print and digital advertising.
- Integrated Marketing Communications:
•    Provide online portal (such as a google drive) to access all budgets, scopes of work, documents and reports
•    Manage project meetings with office of college advancement staff, including developing agendas, recaps and deadlines
•    Conduct research on community primary audiences, including summaries of third-party research, focus groups, online surveys and interviews
•    Work with the office of college advancement to develop and implement marketing campaigns
•    Conduct assessment and provide assistance in search engine and ongoing optimization of community campaign landing pages and website
•    Produce materials and communicate with community colleagues in line with community communication and style guide and visual identity standards guide
•    Write content for various communications tactics, including but not limited to: articles, billboard advertising, digital advertising, postcards, webpages
1.    What your company is doing to be anti-racist
2.    What you are doing to be anti-racist
3.    Any additional information you would like to share to prove that you are an appropriate partner to travel this journey with community 
•    Handle the purchasing of community mailing lists
•    Develop and design materials related to advertising, branding, marketing and public relations and in support of student recruitment and retention
•    Provide monthly analytic reports with recommendations for campaign improvements (if applicable)
•    Meet and work with the strategic marketing and community engagement department to receive approvals and achieve goals
•    Demonstrate understanding of and write content in AP style
•    Handle last-minute and quick projects (design, writing, research) if needed. To edit and design a brochure, for example, an expedited deadline might be 10 business days.
•    Provide crisis communications services if the college’s office of college advancement is incapacitated and unable to do so
•    Provide translation services for materials
- Media Buying:
•    Conduct brainstorming sessions with community office of college advancement to review community current objectives, audiences and advertising portfolio
•    Provide an assessment of community current objectives, audiences and advertising portfolio 
•    Provide recommendations on the most effective advertising to reach community primary target audiences based on your assessment and market research
•    Negotiate media buying contracts on behalf of the college for best placement to meet the college’s objectives and best use of resources
•    Negotiate value-add for traditional and nontraditional advertising
•    Pay vendors on behalf of the college
•    Reconcile invoices from media outlets to ensure accuracy
•    Provide and keep current and accurate detailed budget of all media buys by campaign and tactic
•    Provide monthly, end-of-campaign and quarterly value-add reports
•    Respond to expedited requests regarding media buys based on assessment results
•    Provide community with the latest market research that can inform future media buys.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: July 31, 2025