The Vendor is required to provide for an advertising sales partner that can provide professional, highly qualified advertising sales for all transit assets.
- The Transit Advertising Sales Program Are As Follows:
• To maximize the advertising revenues paid to agency.
• Agency seeks a contractor to continue to grow the transit advertising program.
• To assist agency with advertising and promoting its programs and services.
• Agency frequently uses both interior and exterior transit advertising to market various aspects of its service and to provide information to passengers.
• To properly maintain agency fleet of vehicles with respect to advertising.
• Advertising on agency vehicles must be attractively presented and the use of advertising must not create safety hazards for passengers or agency employees.
• The advertising must not cause damage to wash racks or other agency equipment.
• Agency does not use advertising frames and the application of the signs and adhesives must not permanently damage the standard paint scheme.
• To minimize the impact of posting activities for agency maintenance personnel.
• Agency maintenance personnel are not responsible for posting signage other than agency own.
• To assist non-profit and community organizations and institutions with public service advertising when unsold space is available.
- This includes, but is not limited to:
• The successful proposer, at its own expense, will be responsible for posting advertising signs, removing outdated signs and removing any signs rejected by agency.
• Installation and on-going maintenance of signs and other necessary activities of the successful proposer must not interfere with agency operations.
• Agency will have final approval of all proposed advertisements, a designated agency representative will be identified to provide all advertising approvals.
• Agency will provide a small space in the maintenance area to the successful proposer for the handling and storage of advertising signs.
• The successful proposer is responsible for keeping this work area neat and clean and will dispose of all outdated, damaged or other unusable signs.
• Access to vehicles will be provided only at times consistent with the operational hours of the operating facility.
• All work on buses should be done during off-peak times – midday, on weekends, and evenings, whenever possible.
• If indoor work must be done, such as in the case of full wraps, notice should be given to the director of maintenance or maintenance manager.
• Vehicles will not be removed from service for the purpose of installing or removing advertising signs.
• Advertising for any one client and/or product will be limited to no more than 25% of the available space to be sold.
• Proposers should note that they may utilize the services of a subcontractor for the installation of the signs on the buses.
• Existing advertisements should be removed prior to the placement of new advertisements.
• In simpler terms, advertisements should not be layered one on top of the other.
• The successful proposer will be responsible for any paint damage on buses when wraps or directly applied signs are removed and shall compensate agency for the expense incurred to repaint the damaged sections.
• The designs for illustrated/wrapped buses shall be such that they minimize the amount of window space covered by the promotional message.
• It is preferred that the windows remain clear of advertising whenever possible.
• When full window coverage does occur, it must include “perf” so visibility is maintained for passengers. in addition, the advertising message shall not cover any of the following:
1. Destination signs on the bus (front and side)
2. The bus number wherever it appears on the bus*
3. Safe Place signage*
4. Safety related signs such as “This vehicle stops at all RR crossings”, etc.
5. Any glass areas needed by the operator for full visibility while driving, including the front and rear windows.
6. One agency logo/identifier per side.
- Contract Period/Term: 5 years
- Pre-Proposal Meeting Date: July 30, 2025
- Questions/Inquires Deadline: August 05, 2025
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