Public Relations and Communications Services

The Vendor is required to provide will support strategic communications initiatives related to reputation management, emergency response, Athletics positioning, and brand elevation.
- Collaborate closely with university leadership, respond quickly during high-pressure situations, and help advance the university’s mission as a top-tier public research institution and land-grant university.
- The department manages media relations, digital content, and social media to ensure consistent communication across campuses. 
- It also handles crisis communications and emergency response, maintaining trust and clarity during challenging situations. 
- By analyzing media strategies and aligning messaging with the university’s goals, the team strengthens visibility and supports enrollment and institutional growth.
- Department serves to enhance the university’s reputation, engage diverse audiences, and advance its mission through strategic messaging and branding. 
- It promotes academic programs, research, and student success to attract prospective students and faculty.
- Public relations firms with a demonstrated track record in higher education to create a roster of firms available on an ad hoc basis.
- Provide PR management and advice on an ad hoc basis including, but not limited to:
•    Support strategic communications initiatives related to reputation management, emergency response, Athletics positioning, and brand elevation.
•    Collaborate closely with university leadership, respond quickly during high-pressure situations, and help advance the university’s mission as a top-tier public research institution and land-grant university.

- Contract Period/Term: 5 years
- Questions/Inquires Deadline: August 7, 2025