Performance Marketing Tool

The vendor is required to provide performance marketing tool for include:
•    Provide full-funnel marketing to right-fit high school and transfer students and their families through connected tv
•    Provide streaming campaigns through performance tv across different mediums
•    Allow university to target students based on specific interests, academic programs and location
•    Provide data driven solutions
•    Measure impressions, engagement and conversations
•    Assist with the development and production of the advertisements
•    The tool must have a dedicated interest in higher education
•    The tool must integrate with slate
•    The tool must monitor and analyze engagement and provide feedback on marketing efforts and recruitment strategies.
- The main documents for this RFP are not available on our website.

- Contract Period/Term: 1 year