Marketing Services

The Vendor is required to provide for a marketing campaign to promote meaningful recycling educational content throughout the county for a two (2) year period that aims to increase recycling participation and reduce contamination.
- Strategic approach – include recommendations of the most effective channels to maximize reach to multilingual audiences in low-recycling communities.
- Approximate timeline for the key aspects of the campaign listed below.
•    Research.
•    Design and development of campaign.
•    Creation of new assets.
•    Implementation.
- Portfolio of work.
- Estimated reach of ad buys and overall campaign.
- Develop a cost-effective strategic marketing campaign to achieve the County’s objectives outlined above.
•    Boosting existing content on various County social media accounts, including but not limited to
•    “Cool DuPage” on LinkedIn, Facebook, X, Instagram and YouTube.
•    Researching the target audience to determine the most effective means of reaching and communicating recycling education.
•    Designing and creating new assets. 
•    Assets may be physical and/or digital. 
•    A portion of the new assets shall be created in a format that can be used for free or no-cost local government communications, i.e., public service announcements.
•    Utilizing the most effective channels to maximize reach to low-recycling communities, especially multilingual audiences within those areas. 
•    These may include, but not be limited to, social media advertisements, flyers, email marketing, streaming media, geofencing, etc.
•    Measuring effectiveness of campaign and making adjustments accordingly to maximize reach.
- Budget: $60,000.00.

- Contract Period/Term: 2 years
- Questions/Inquires Deadline: August 8, 2025