Digital Marketing Campaign Services

The vendor is required to provide comprehensive digital advertising campaign aimed at engaging parents, guardians, and community members throughout the district.
1. Digital Advertising Campaign Management across, but not limited to, the following platforms:
•    Facebook
•    Instagram
•    Google
•    YouTube
•    And the Wider Web advertising
2. Digital Asset Advisement:
•    Provide guidance and recommendations on digital assets produced in-house by CCSD for campaign use (e.g., videos, graphics, copy).
3. Content Strategy and Management:
•    Coordinate and implement digital materials, including:
o    Videos
o    Native social media posts
o    Banner ads
4. Audience Targeting:
•    Deliver content tailored to:
o    The broader CCSD community
o    Specific high school feeder areas:
1.    Cherry creek
2.    Cherokee trail
3.    Eagle crest
4.    Grandview
5.    Overland
6.    Smoky hill
5. Performance Analytics:
•    Provide monthly performance reports including metrics such as impressions, reach, engagement, click-through rates, and other KPIs relevant to campaign goals.

- Contract Period/Term: 3 years
- Questions/Inquires Deadline: August 14, 2025