Public Relations Services

The vendor is required to provide public relations services for include:
1. Media outreach and management
•    Research and understand the current marketing and media relations efforts and identify areas of strength and opportunities for improvement. 
•    Create an editorial calendar establishing relevant news topics, as well as sort and long pitches, for the destination to be pitched to the targeted press. 
•    Set goals for specific pr campaigns, activities, or events by developing positioning points, conveying the effective angle of stories released and monitoring the media to track results. 
•    Provide on-demand content pieces 
•    Create and maintain relationships with local and regional, national, and select media outlets that reach international audiences and media outlets. 
•    Develop and promote strategic partnerships with new to market, existing, or expanding businesses to the district. 
•    Prepare speaking points for city board members, executive director, and staff when attending events and press conferences. 
•    Write, pitch and distribute press releases, articles, advertorials and op-ed pieces. 
•    Topics will be suggested by the provider and the city will either approve or recommend alternatives as needed. 
•    Proactively produce timely press releases and pitches that tie into trending new angles and connect with local, regional, and national media regularly. 
•    Distribute monthly, or as needed, media press releases to local press. 
•    Pitch city stories and news to producers of television broadcast, radio, digital, and print media, in english, Spanish, and when needed. 
•    Develop story lines and compelling content for various media channels targeted to both business to consumer (“b2c”) and business to business (“b2b”). 
•    Broaden and increase the visibility of key messages and programs across key stakeholder audiences. 
•    Facilitate press invitations and coordination with city lead and collaborated events. 
•    Assist in speaking points and speech writing. 
•    Ensure press releases are written using search engine optimization (“SEO”) best practices to ensure digital amplification of messaging. 
•    Develop media training and protocols for district. 
•    Provide ongoing strategic pr counsel. 
•    Monitor and submit for awards and recognition opportunities for the board of directors and staff. 
•    Monitor and analyze strategic communication metrics to measure effectiveness.
2. Crisis communication
•    Develop a customized crisis communication plan tailored to district specific needs, risks, and stakeholder landscape. 
•    Craft core messages, talking points, holding statements, and FAQs for use during a crisis. 
•    Provide real-time media relations support. 
•    Develop responses for all communication channels. 
•    Conduct media and crisis communication training for designated spokespersons; include body language, tone, and key message delivery tactics. 
•    Coordinate with the social media contractor to monitor digital and social media in real-time for mentions, sentiment, and misinformation.
3. Press site and media visits
•    Facilitate two (2) annual media visits hosted by the district will occur featuring the business district, new and unique shopping, residential projects, dining, and new art installations. 
•    Pitch and secure journalists and influencers to attend media visits, and work with district staff to organize news coverage of the event as needed. 
•    Work with the marketing team to provide any graphics and photography associated with the event, as needed.
4. Media monitoring and reporting
•    Provide media report by the 1st of the month capturing the major headlines for city to be emailed to the city team. 
•    Provide a report by the 1st of the month capturing the pr agency’s work to be emailed to the district team.

- Contract Period/Term: 3 years
- Pre-Bid/Pre-Proposal Conference Date: August 13, 2025
- Questions/Inquires Deadline: August 18, 2025