Marketing Services

The vendor is required to provide marketing services for public relations, marketing and design services, and multimedia services.
- Public relations
1. Strategic communication
•    Develop a relevant and timely strategic communications plan aligned with the agency mission and priorities.
•    Create messaging and narratives to promote the agency programs, projects, and impact.
2. Media relations
•    Build and maintain relationships with key local, regional, and national media outlets.
•    Pitch and secure media placements.
•    Develop and distribute press releases, media alerts, and media kits.
3. Public relations
•    Execute public relations (pr) campaigns to elevate agency brand and public perception.
•    Provide guidance and support for any crisis or sensitive information.
•    Track and analyze media coverage, tone, and key message uptake.
4. Talking points and script writing
•    Draft clear and compelling talking points and scripts for presentations, public appearances, and interviews.
- Marketing and design services
1. Creative development and content production
•    Develop content plans for projects or events including video, animation, graphics, digital ads, social media content, and educational materials.
•    Tailor all creative to platform-specific best practices.
•    Produce culturally and linguistically appropriate content.
•    Adapt campaign messaging for various audience groups such as elected officials, community members, and stakeholders.
2. Design services
•    Collaborate with the agency branding guidelines on document and social media designs.
•    Conceptualize, design and deliver graphic design materials for social media and web graphics, newsletter templates, project visuals, and communication materials for offline and online events.
- Multimedia services
1. Videography
•    Provide support on services for agency events and projects.
•    Provide equipment, audio, editing, and collaborate with the agency on any additional formatting and file needs for sharing.
2. Photography
•    Provide support on services for agency events and projects.
•    Provide equipment, editing, and collaborate with the TBRPC on any additional formatting and file needs for sharing.

- Contract Period/Term: 3 years
- Questions/Inquires Deadline: August 27, 2025