Marketing and Advertising Services

The vendor is required to provide marketing and advertising services to evaluate, anticipate, and where possible, predict the rapidly changing demographics and habits of visitors either considering or actually travelling to coastal state.
- The overriding goal of all marketing and advertising efforts is to actively support all of agency revenue-producing areas in generating increases in ticket sales and other revenues in keeping with the authority point mission and image.
- To develop and improve authority point, thereby providing a place for historic preservation, education, and recreation that will foster among its local, national, and international visitors a sense of pride, patriotism, and respect for country ideals and democratic principles, as well as an appreciation for the cost of defending these ideals and principles.
- Ticket sales (including group sales). 
- Primarily local and regional reach (surrounding states); customers and prospects within 2-6 hours’ driving time. 
- Media that reaches into the northeast portion of the country is used as well, to a lesser extent.
- Work as a collaborative partner in the development and implementation of comprehensive strategic marketing programs that promote, enhance, and provide a consistent image of authority, and that will be instrumental in generating increased revenues.
- Must be able to devise specific marketing strategies relevant to the museum and its exhibit development, as well as for the other revenue-producing areas.
- Assist in print production by obtaining print quotes, making printer recommendations; and/or placing and managing print jobs.
- Participate in advising on the maximization of internet and web-based marketing tools and concepts, including social media concepts, SEO/SEM, AdWords, and other digital platforms and strategies and their execution.
- Provide proactive advice and counsel to authority in developing and implementing advertising and promotion program(s). 
- Programs may be planned which would not require direct expenditures, but for which advice and counsel will be required.
- Provide an annual advertising and promotions calendar, as well as periodic updates of that calendar.
- The type of assistance required will include, but not be limited to, photographic needs, collateral design, advertising layout and production, media/news event coordination, design and placement of billboards, and other media placements.
- Assist in marketing all revenue-producing areas of authority point utilizing the approved brand concept, prioritizing the work desired in tandem with authority point.
- The type of assistance required will include, but not be limited to, strategy planning, contact assistance, news release and media alert drafting, identifying new opportunities, story placements, and maintaining ‘clips’ records and files.

- Contract Period/Term: 1.5 years
- Pre-Proposal Conference (Non-Mandatory) Date: September 17, 2025
- Site Visit Deadline: September 15, 2025
- Questions/Inquires Deadline: September 17, 2025