Marketing Services

The vendor is required to provide marketing services firm is needed to provide the board with assistance with the development of marketing, communications, and public relations services.
- Marketing plan to assist with the promotion of the program branding, design, and assistance with the planning of program related activities.
- Connecting with these consumers will require marketing to, and collaboration with, service providers, other government agencies, financial advisors, advocacy groups, and disability centric publications and media services.
- Must work with the board, executive director, agency staff, and internal partners to design and implement cost-effective marketing campaigns that use existing and prospective networks, including indirect channels via organizational partnerships.
- These campaigns should be strategically designed to reach target communities identified by the board. 
- These campaigns may include, but are not limited to, print, broadcast, digital, online, website, social media, and email promotional vehicles, as well as community outreach activities.
- Each marketing campaign must include a work plan, marketing methodologies, concept development, outreach strategies, timeline for development and implementation, benefit to the overall program mission, and an estimated budget within the constraints of the board. 
- Marketing budgets will not carry over into the following fiscal year and direct costs shall be spent proportionately within each quarter or according to the marketing campaign as directed by the board.
- Identify and develop financial literacy educational materials that promote opening or maximizing a agency account to gain future financial independence.
- Provide work product and materials built around consistent messaging in the various promotional vehicles to drive stakeholder engagement through program information-sharing.
- Identify and develop effective marketing materials that promote collaboration with disability groups nationally, statewide, and locally by building on existing programs with shared consumer interests to support the recruitment and retention of program participants.
- Assist the agency staff with the development of social media posts, campaigns, materials, and strategies. 
- Create at least two social media posts per week.
- The marketing conversions must support the enrollment strategy and will be measured on a biannual basis.
- Prepare weekly reports on paid advertising and media. 
- This should include the number of impressions, clicks, google search results, other search engine results, and reach. 
- Data may be sourced by the contractor, agency, or the program administrator.
- Prepare monthly reports on paid advertising and media. 
- This should include demographic data, campaign updates and outcomes, social media data, key recommendations for marketing improvement, and, to the extent possible, the number of enrollments associated with marketing efforts.
- Budget: $500,000.00

- Contract Period/Term: 2 years
- Questions/Inquires Deadline: August 22, 2025