Digital Marketing Services

The Vendor is required to provide to be a comprehensive, full-service digital marketing partner to help us unify and amplify our marketing efforts across the institution.
- A full-service digital media partner to help unify and amplify our efforts across the College.
- Unified Strategy - Website, social media, SEO, paid ads, video, and email all working under one clear vision.
- Consistent Branding - Every platform aligned with the College’s mission, voice, and values.
- Real-Time Data and Insights - One dashboard, one team, and timely analytics to make informed decisions.
- Cost Efficiency - Streamlined billing, reduced meetings, and smarter ad spend.
- Results That Matter - Drive enrollment, engage alumni, reach adult learners, and elevate our story.
- High availability and reliability to ensure uninterrupted operations including air-gapped and immutable backups and disaster recovery strategies. Include details on how often data is backed up and how far back data can be restored. 
- Data security measures compliant with industry standards and regulatory requirements including but not limited to role base security, encryption at rest and in transit, and MFA protected access.

- Contract Period/Term: 1 year