Branding Campaign Consultant Services

The Vendor is required to provide a comprehensive townwide branding campaign.
- The Town aims to establish a compelling and unified brand identity that reflects town rich history, community pride and emerging identity as a destination for residents, visitors, and businesses alike.
- Include community and stakeholder engagement, brand assessment, strategy development, visual identity creation, message framework development, and rollout planning.
- A strategic partner to formalize this transformation through a unified brand identity and messaging platform that reflects town historic character, cultural vibrancy, and future vision.
- Brand Discovery and Research
•    Conduct stakeholder engagement through interviews, focus groups, and surveys (residents, business owners, civic groups, town staff and town council).
•    Audit the town’s current brand presence, public perception, communication materials, and perform peer/locality comparisons.
- Brand Strategy Development
•    Develop a brand strategy including mission, vision, values, positioning, personality, tone, and audience segmentation.
•    Evaluate the continued use or evolution of the slogan “destination town - a place you drive to and not through.”
- Visual Identity System
•    Design a new municipal brand identity (logo and visual system).
•    Develop color palette, typography, graphic elements, and iconography.
•    Provide usage guidelines and logo lockups for departments or sub-brands.
•    Deliver final assets in both raster (jpg, PNG) and vector (AI, SVG, PDF) formats suitable for digit print and signage applications.
- Messaging and Content Framework
•    Create a messaging guide including boilerplate, talking points, taglines, headlines, and social media examples.
•    Provide tailored messaging and branded collateral for key audiences, including:
o    Residents
o    Investors and developers (to include branded economic development tools such as an investor prospectus, business attraction pitch decks, and marketing materials aligned with main street and waterfront revitalization plans) regional partners and potential visitors.
- Brand Application Templates
•    Deliver editable templates for stationery, presentations, flyers, reports, newsletters, and social media.
•    Templates must be customizable using standard tools such as Microsoft Office and Canva.

- Contract Period/Term: 3 years
- Questions/Inquires Deadline: August 15, 2025