Tourism Marketing and Public Relations Services

The vendor is required to provide tourism marketing and public relations services for digital and content marketing through creative development, strategic planning, and content creation.
•    Plan and curate digital content, including email marketing, social media, and sponsored content
•    Produce video and photography assets to support multi-channel marketing
•    Develop advertising templates for quick-turn, reactive campaigns that can be used multiple years.
•    Create flexible, cross-platform creative assets (print, digital, paid social media, broadcast)
•    Propose digital media calendar focused on ad placements that will work cohesively with our current organic media schedule.
- Branding and strategy:
•    Review and assess the current brand identity, including logo and tagline
•    Identify opportunities for strategic alignment and collaboration
- Digital advertising:
•    Plan campaigns across digital media platforms
•    Suggest target markets and key locations for marketing campaigns.
•    Create platform-specific ads - creative and copy
•    Propose creative, unconventional advertising strategies
•    Demonstrate knowledge of emerging trends and technologies
- Analysis and reporting:
•    Offer data-driven recommendations for ongoing improvements
- E-newsletters:
•    Design updated templates
•    Curate an e-newsletter schedule
•    Recommend strategies to improve engagement and click-through rates.
- Budget: $20,000

- Contract Period/Term: 3 years
- Questions/Inquires Deadline: September 4, 2025