Video Services

The Vendor is required to provide on-call video creation services that effectively promote the city’s economic development initiatives.
- Use the services of the video creation firm to generate compelling content to celebrate the city’s vibrant business community and the development areas they call home.
- Create engaging, visually compelling videos that are a key tool to attract new businesses, support existing local businesses, and highlight the quality of life, infrastructure, and future development opportunities within the City.
- Aims to build a library of versatile, high-quality marketing content to be used across platforms—web, social media, presentations, and events.
- Strong visual storytelling—including animation and motion graphics—is essential to effectively communicate the City’s message across various digital platforms including social media.
- The City anticipates an estimated 4–6 video projects annually under this contract.
- Estimated Project Volume and Types
•    Short-form b-roll footage for use in presentations or social media such as LinkedIn, YouTube, or Instagram.
•    Mid-length promotional videos highlighting business park assets (1–3 minutes)
•    Long-form videos featuring interviews, scripted narration, and multiple filming locations.
- The videos produced under this contract should be suitable for use in economic development marketing targeting developers, site selectors, and business decision-makers. 
- Videos must feature clear visuals that reflect a highly branded standard—presenting the business parks and parcels in a compelling, investment-ready manner. 
- The video content should be produced for web and social platforms that the City conducts business.
- Prepared to support a range of production types, from single-day shoots to multi-day, multi-location productions requiring script development, talent coordination, and post-production animation or motion graphics.
- Provide comprehensive video marketing services including but not limited to:
•    Strategic planning and storyboarding—collaborate with department staff to develop concepts, scripts, and storyboards tailored to specific economic development goals and audiences.
•    Video production—on-location filming, including b-roll, interviews, and drone footage (as appropriate) of business districts, available sites, infrastructure, and quality of life amenities.
•    Post-production, animation, and motion graphics—editing (color and sound) and creation of animated elements including maps, charts and all graphics that highlight development data, vision plans and conceptual renderings. 
•    All deliverables must be optimized for various formats web, social media, and presentations.
•    Project management—maintain clear communication, timelines, and deliverable tracking for each assigned project. 
•    Ability to meet quick turnaround times is essential.

- Pre-Proposal Conference Date: September 05, 2025
- Questions/Inquires Deadline: September 15, 2025