Marketing Advertising and Communications Services

The vendor is required to provide marketing advertising and communications in brand development and management; marketing and advertising; social media strategy, implementation and management; website design, development and maintenance; public relations; and market research.
1. Marketing and advertising
•    Brand positioning and messaging.
•    Concept development and design.
•    Copywriting and editing (may include multilingual).
•    Digital marketing, SEO strategy and optimization, interactive tool design and development (video, webinars, etc.).
•    Familiarity with customer relationship management (CRM) systems structure and automation a plus.
•    Creative strategy and design for collaterals, presentations, reports, advertising, displays, broadcast and promotional items.
•    Video production, photography (aerial, drone, general), casting and talent, licensing and art buying.
•    Media planning, buying and placement.
•    Graphic design.
2. Public relations and communications
•    Social media and blog strategies, design, scheduling, placement and management.
•    Storytelling, press releases and press kits, fact sheets, projects and industry highlight to media and public.
•    Generating interest to various activities, events and products of agency.
3. Event planning
•    Organizing, scheduling, planning, publicizing and possibly staffing various events for employer sites and community organizations, dedication ceremonies, workshops, networking opportunities etc.
4. Website design and development
•    Website refresh and enhancement strategies and implementation.
•    Identify and implement content management strategies, including mobile devices.
•    Ability to update content in civic plus.
•    Ability to develop engagement features.
•    Experience with interactive web functionality and features.
5. Market research and analysis
•    Experience with conducting primary research, focus groups, survey development and analysis.
•    Knowledge with GIS tools, customer segmentation and cluster analysis.
•    Monitoring, tracking and reporting on analytics and performance resulting from advertising, website, social media platforms, campaigns and events.
6. Strategic planning
•    Ability to identify and assess strengths and weaknesses, resources, and operations to develop and implement long term goals and strategies.
7. Account management and reporting
•    Maintain internal procedures that ensure budget control, prompt billing and deliverables monitoring, tracking and reporting.

- Contract Period/Term: 5 years
- Questions/Inquires Deadline: September 4, 2025