Youth Violence Prevention Communications Strategy and Social Norms Campaign Services

The Vendor is required to provide to manage the youth violence prevention communications strategy and social norms campaign.
- Work will include the design, development and implementation of a youth centered communications strategy to change the perceptions and behaviors that lead to an acceptance of youth violence, promote positive social norms, and connect youth with community resources.
- The work should be evidence-based, reflect the youth perspective, and take an innovative multi-media approach to ensure that the campaign achieves high community visibility.
- The comprehensive management and execution of the youth violence prevention communication strategy and social norms campaign, an initiative designed to change the perceptions and behaviors that lead to an acceptance of youth violence, promote positive social norms, and connect youth with community resources the work should be evidence-based, reflect the youth perspective, and take an innovative multi-media approach to ensure that the campaign achieves high community visibility. 
- Core responsibilities include program development, youth training and capacity building, strategy development, media design and development, campaign implementation, and evaluation.
- Program Development
•    Develop an overall project plan and timeline.
•    Recruit, hire and train credible young people to participate in the development of a strategy, design of campaign materials and implementation.
•    Select and sub-contract professional services as needed for the comprehensive management and execution of the scope of work, which may include services such as design and production and outcome evaluation.
•    Form and convene an advisory group to include participation from key stakeholder groups.
•    Identify community resources for youth and their families.
•    Establish a brand and website to serve as centralized location for the initiative and campaign. Develop a Communications Strategy
- Develop an overarching youth violence prevention communication strategy that articulates:
•    Identification of target audiences.
•    Plan for social norms research.
•    Specific context relevant to the key audiences (e.g., specific to neighborhoods, schools, age groups).
•    Purpose of the communications and call to action.
•    Types of media to be used for development and distribution.
•    Plan for monitoring and evaluation.
- Develop and Test Messaging, Materials, and Media
•    Collect data from relevant audiences to identify social norms.
•    Work with youth to develop messaging and materials.
•    Test messaging with relevant audiences and refine as needed.
•    Materials should enable creative expression and training for youth, paired with professional design and production services as needed.
- Strategies and messaging should be based on youth input and assessment of youth needs and should incorporate:
•    Strength and resiliency of impacted communities.
•    Positive messages and imagery.
•    Descriptive norms about youth behaviors. 
•    Risk education about gun ownership.
•    Breaking the stigma on mental health.
•    Ways to connect youth and their families with community resources. 
•    Collaborate with the City on approval decisions, following agreed-upon protocols.

- Non-Mandatory Pre-Bid meeting Date: September 11, 2025