The Vendor is required to provide for an advertising agent to procure and secure ad spots and provide promotional support on social media, gaming platforms, and at the movies (theatrical or cinematic screenings).
- Work activities shall follow a media production and marketing timeline and operational framework, encompassing planning, production, marketing, distribution, and reporting.
- Reputable program/project-related resources, promote community connection opportunities, promote mental wellness, and reduce stigma related to experiencing psychosis (OTHI) and trauma (KS).
- The work and media advertising shall not exceed $99,400, inclusive of taxes and fees.
- The advertisements are expected to yield at least 5.5 million impressions, 1.6 million reach, and 400,000 video views in total across all acquired platforms during the advertising period.
- Prepare and deploy each public service announcements (PSAS) for posting (social media and gaming) and premiering on big screens (movies) in popular formats, platforms, and channels/theaters.
- Create and render designs accordingly for banner ads.
- Prepare and deploy each PSA for broadcast on local television and posting on social media.
• The vendor shall program the PSAs at the following movie theaters and affiliated networks:
o American Multi-Cinema (AMC)
o Regal Cinemas
o Microcinema theaters
• The vendor shall program the PSAs on the following/gaming platforms:
o Facebook Gaming
o Twitch
o YouTube Gaming
• The vendor shall advertise the PSAs on social media
o Meta (Facebook, Instagram, Threads)
o Google (YouTube)
- Provide the files on an external Apple MacBook Pro compatible preferably Solid-State Drives, for example: G-tech, Lacie, SanDisk, or other compatible drives.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: September 03, 2025
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