Advertising and Marketing Services

The vendor is required to provide advertising and marketing services to attract suitable candidates to fill 60 current vacancies, as well as future staffing needs.
- Consultant will design, develop, and execute customized marketing strategies, content, and videos to effectively promote the department employment opportunities, brand, and recruitment initiatives.
1. Brand development and research strategy
•    Meet with department leadership to discuss recruiting mission and goals, and research market trends
•    Collaborate with department to understand staffing needs and target candidate profiles
•    Develop a comprehensive marketing plan aligned with recruitment timelines and goals.
•    Identify key performance indicators (KPIs) to measure campaign success.
•    Strategies will include social media platforms that target designated marketing areas to recruit applicants, and provide technical support of the recruitment website for the duration of the online and social media recruiting campaign
2. Creative services and messaging
•    Develop compelling recruitment messaging that reflects department values, culture, and benefits.
o    The message should showcase the benefits of a career with department.
•    Design and develop branded marketing materials, including digital ads, videos, and social media content.
•    Produce multimedia content (video, graphics, photography) for recruitment campaigns. 
•    Content shall include, but is not limited to:
o    (1) 60 second recruitment video
o    (5) 30 second recruitment videos
o    (4) 15 second recruitment videos (4 horizontal, 2 vertical)
o    (6) 6 second YouTube pre-roll recruitment ads
o    Department-wide photography
•    Design and develop recruitment website
o    Consultant will host the website on secure, optimized servers
o    Consultant will provide technical support to facilitate content changes
3. Media planning and placement
•    Recommend and place targeted advertisements across various channels (digital, social media, job boards, radio, print, etc.).
•    leverage programmatic advertising and geo-targeting where applicable to reach ideal candidate demographics.
•    Manage advertising schedules to align with hiring deadlines.
4. Digital and social media campaigns
•    Plan and execute paid and organic campaigns on platforms such as LinkedIn, Facebook, Instagram, twitter and x, and others.
•    Monitor and optimize performance to ensure effective reach and engagement
•    Engage with audiences to answer recruitment-related inquiries when appropriate
5. Campaigns analytics and reporting
•    Provide tracking and reporting on the performance of recruitment campaigns, including impressions, click-through rates, applications submitted, and demographic reach
o    Reports will be submitted to department to support decision making and strategic planning
•    Provide recommendations for continuous improvement based on data insights.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: September 12, 2025