The Vendor is required to provide to assist sub recipients and department with marketing support, stakeholder engagement, meeting facilitation, and website development.
- Many of these agencies do not have in-house staff that can do graphic design or launch new marketing campaigns.
- Other work over the two-year period may include helping new rural transit agencies that will need assistance with their initial service launch and marketing campaign, event planning for department-led transit conferences and events, marketing services for transit agencies that want to offer new services, marketing strategies, logo development, or buying advertisements such as radio ads, print ads, and social media ads.
- Marketing
• Assist subrecipients with the following items: logo design, marketing campaigns, developing a marketing strategy, developing and buying advertising (print, radio, and social media), creating promotional and educational videos, hosting marketing events to launch new services or rebrand existing services.
• This work will include meetings with agencies (virtually), site visits to assist with events, graphic design, brand strategy, and buying advertisement.
• End products from this task will include new marketing strategies, new brochures, new fliers, new logos, advertisements, events, or promotional materials/giveaways to assist with marketing campaigns.
- Website Development.
• Assist subrecipients with developing new websites or redesigning their existing websites.
• This work will most likely occur as a part of a larger rebranding effort.
- Work for these tasks will include meetings with department, developing talking points and presentations, meeting with transit agencies, and conducting workshops on topics ranging from marketing, communication, service structure, desired outcomes, community input, and strategies to improve transit services.
- Contract Period/Term: 2 years
- Questions/Inquires Deadline: September 25, 2025
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