Marketing and Publication Design Services

The vendor is required to provide marketing and publication design to graphic design consultant or firm to create a robust, branded set of print and digital marketing materials to promote its 24 career and technical education (CTE) programs, plus a general campaign about the value of CTE pathways.
1. Unified branding strategy
•    Develop a cohesive visual identity for CTE marketing materials
•    Align with agency branding (colors, logo, fonts, tone)
•    Apply consistently across all 150 items
2. CTE program marketing sets
•    For each CTE program (24), produce:
o    One flyer and poster (8.5”x11” or 11”x17”) for each program targeted to students 
o    One trifold brochure per audience
•    Each version must be tailored to:
o    Students (focus: experience, engagement, exploration) [poster + brochure]
o    Parents (focus: outcomes, credentials, college and career readiness) [brochure only]
o    Community and business (focus: workforce needs, partnerships, economic development) [brochure only]
•    Each piece should include as appropriate:
o    Program overview
o    Career pathways and industry certifications
o    Key visuals or icons
o    Student outcomes and opportunities
o    Contact info and QR code to learn more
•    Required formats:
o    Print-ready pdf
o    Web-optimized version (PDF and PNG)
o    ADA-accessible digital version
o    Editable source files (e.g., InDesign)
3. General CTE awareness materials (1 campaign × 3 audiences × 2 formats = 6 pieces)
•    Develop general promotional materials about CTE as a whole:
o    Three flyers and posters (one per audience)
o    Three brochures and trifolds (one per audience)
•    Themes may include:
o    "Benefits of choosing a CTE pathway"
o    Explore your future"
4. Stakeholder collaboration and content gathering
•    Interview or collaborate via email and meetings with each CTE program lead
•    Gather relevant content and visuals
•    Review drafts with agency central staff for accuracy and brand alignment.
- Budget: $20,000

- Questions/Inquires Deadline: October 3, 2025