Digital Targeted Marketing Campaign Services

The Vendor is required to provide digital targeted marketing services for department officer recruitment campaign.
- Campaign Strategy and Media Planning
•    Develop a multichannel digital marketing strategy, leveraging:
•    Paid social media (Facebook, Instagram, TikTok, LinkedIn, etc.)
•    Connected TV (CTV) & streaming video
•    Digital streaming audio (Spotify, Pandora, etc.)
•    Display advertising & retargeting
•    Search engine marketing (google ads, Bing, etc.)
•    Provide media mix recommendations and campaign flighting schedule.
- Creative Development
•    Collaborate with the city’s communications department on all creative assets.
•    Design and produce digital-first creative (video, static, carousel, audio, display) optimized for each channel.
•    Provide a/b testing strategies for creative optimization.
- Campaign Management
•    Implement, monitor, and optimize campaigns in real-time.
•    Provide monthly performance reports and maintain a live campaign dashboard accessible to city staff.
•    Conduct monthly check-in meetings with city staff to review results and adjust tactics.
- Performance Tracking and Reporting
•    Install and maintain conversion tracking (pixels, tags, UTMS) on the department recruitment website.
•    Report on KPIS including impressions, clicks, website visits, engagement, and most importantly, completed applications.
•    Recommend optimizations based on data.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: September 19, 2025