The vendor is required to provide marketing advertising and graphic design services from full-service marketing agencies with experience in overall creative design services, brand development and management; marketing and advertising; social media marketing implementation and management; website design, development and maintenance; and market research.
1. Marketing and advertising
• Brand positioning and messaging.
• Concept development and design.
• Copywriting and editing (may include multilingual).
• Digital marketing, SEO strategy and optimization, interactive tool design and development (video, webinars, etc.).
• Familiarity with customer relationship management (CRM) systems structure and automation a plus.
• Creative strategy and design for collaterals, presentations, reports, advertising, displays, broadcast and promotional items.
• Video production, photography (aerial, drone, general), casting and talent, licensing and art buying.
• Media planning, buying and placement.
• Graphic design.
2. Website design and development
• Website refresh and template designs.
• Assist with content management strategies, including those designed for mobile devices.
• Experience with interactive web functionality and features.
• Knowledge of website act compliance
3. Market research and analysis:
• Experience with conducting primary market research, focus groups, survey development and analysis.
• Experience with GIS tools, customer segmentation and cluster analysis.
• Monitoring, tracking and reporting on analytics and performance resulting from advertising, website, social media platforms, campaigns and events.
4. Account management and reporting
• Maintain internal procedures that ensure budget control, prompt billing and deliverables monitoring, tracking and reporting.
- Contract Period/Term: 5 years
- Questions/Inquires Deadline: September 26, 2025
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