Brand Assessment Services

The vendor is required to provide brand assessment of the college.
1. Brand assessment:
•    Review of college current brand identity, messaging, and positioning.
•    Conduct surveys, focus groups, and interviews with key internal and external stakeholders, including students, faculty, staff, alumni, and the local community.
•    College will not be responsible for recruiting, conducting or organizing these activities.
•    Analyze college presence in the higher education marketplace.
•    Evaluate the effectiveness of college current marketing and communication strategies.
2. Competitive analysis:
•    Conduct a comparative analysis of college brand with key competitors in the region and the broader higher education market.
•    Identify opportunities for college to differentiate itself and stand out.
3. Brand perception survey:
•    Design and distribute surveys to measure current perceptions of college brand among students, faculty, staff, alumni, and prospective students.
•    Provide a detailed analysis of the survey results.
4. Recommendations and deliverables:
•    Develop actionable recommendations for strengthening the college brand, including potential brand positioning strategies, messaging adjustments, and marketing initiatives.
•    Implementing proposed changes to the brand identity and work with college communications team to launch agreed upon strategies.