Connected TV Marketing Campaign Services

The Vendor is required to provide to run targeted marketing outreach through advertising via Connected TV processes (i.e., streaming, etc.) supplemented by other digital marketing through re-targeting on both web and social platforms.
- This would be specifically tailored to the higher education sector. Audience = Households with the presence of 16-18 year old.
- Programmatic Display - Display Re-targeting and PTV Re-targeting to exposed users
•    Performance TV 
o    Targeting high school students and their parents or influencers, with interests in higher education, using captured device IDs from feeder high schools (est. 55,800 devices) and households with 16–18 year olds, with re targeting layered on engaged users
- Mobile to Social (Meta/IG/Snapchat)
o    Targeted audience: 
o    High School Students and influencers/parents.  
o    Interest in Higher Education. Same audience as above
- Creative Development
o    Must develop creative displays for this advertisement. 
o    Vendor is also expected to design a landing page for this advertisement 
- Management Fee - should include all media buying, optimization, reporting, set up, meetings, etc.