Advertising Firm Services

The Vendor is required to provide creative, strategic, visionary advertising agencies to strategically develop and execute a marketing campaign for its online bachelor’s degree program.
- This expansion is a direct response to the evolving, dynamic educational landscape, as well as the increasing demand for advanced, and flexible learning opportunities.
- Market Research
•    Analyze target audiences
•    Demographics
•    Psychographics
•    Market trends
•    Collect and analyze data on potential student needs, preferences, and behaviors.
- Competitive Analysis
•    Research competitors offering similar programs in target markets.
•    Assess competitors' strengths, weaknesses, positioning, and marketing strategies.
- SWOT Analysis
•    Identify the new program’s strengths, weaknesses, opportunities, and threats in the new markets.
•    Provide actionable insights based on the analysis.
- Strategic Advertising Plan Development
•    Develop a comprehensive advertising strategy tailored to launching bachelor's degree programs in new markets.
•    Define key messaging, positioning, and brand differentiation.
•    Create measurable goals and objectives to allow agency to measure the success of the advertising Plan
- Tactics and Implementation
•    Develop tactical plans for the following areas:
o    Advertising and creative development.
o    Digital and traditional media advertising (e.g., social media, search engine marketing, print, radio, and TV).
o    Public relations and outreach campaigns.
o    Community engagement and partnerships.
•    Media planning, buying, and placement.
- Execution
•    Implement the approved marketing and advertising campaigns. This includes media production and purchasing.
•    Ensure consistent messaging and branding across all channels.
- Tracking and Reporting
•    Develop mechanisms to track campaign performance and effectiveness (KPIs, analytics, dashboards).
•    Provide regular updates and reports on campaign progress and results.
•    Analyze outcomes and refine strategies based on data insights.
- Budget: $300,000

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: October 1, 2025