Branding Messaging and Marketing Services

The vendor is required to provide branding, marketing, and messaging services project to better unify agency seven departments, divisions, and partner nonprofits into a central legal services identity.
- By developing and using compelling messaging, tagline, branding, and logo in marketing efforts, agency can better promote its services throughout the central community in a way that resonates with residents in need of public defense, legal aid, assisted pro se, dispute resolution, and other legal services.
1. Messaging:
•    In-person focus groups and discovery sessions (as needed)
o    Two (2) high-level messaging and tagline draft proposals
1.    One (1) for agency
2.    One (1) for office
o    Two (2) messaging hierarchy draft proposals
1.    One (1) for agency
2.    one (1) for office
o    Two (2) finalized messaging guides
1.    One (1) for agency
2.    One (1) for office
2. Logo:
•    Research and messaging insight gathering sessions (as needed)
•    Creation of six (6) logo options for review
o    Three (3) for agency
o    Three (3) for office
•    Two (2) finalized logos
o    One (1) for agency
o    One (1) for office
3. Branding:
•    Two (2) draft brand and style guidelines based on message themes and logo
o    One (1) for agency
o    One (1) for office
•    Two (2) finalized brand and style guides
o    One (1) for agency
o    One (1) for office.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: October 15, 2025