Public Relations Advertising Marketing and Multimedia Services

The Vendor is required to provide for public relations, advertising, marketing, and multimedia services on a statewide basis.
- Service Category 1: Public Relations Services
•    Communication management services that use publicity and other forms of promotion to educate and influence the feelings, opinions, and beliefs about the customer, its products or services, or about the value of the product or service or the activities of the customer to buyers, prospects, or other stakeholders.
•    Media buys is optional for all service categories.
•    Provide services related but not limited to strategic development and execution of public relations campaigns, media relations, and community relations and outreach; maintain contact databases; create public meeting awareness; event planning; manage communications with media, stakeholders, and the public; create content for branding, media advisories, speeches, press releases, press kits, articles, briefings, scripts, and public service announcements (PSAS); and other related public relations services to reach a defined target audience or target market.
- Public Relations Services Tasks:
•    Plan, create, and implement public relations strategies and campaigns to reach a target audience or target market
•    Develop educational outreach campaigns for diverse community groups, business interests, elected officials, other interested stakeholders, and the public
•    Write speeches, press releases, articles, PSAS, blog posts, newsletters, scripts, agendas, and related materials for presentations and events
•    Arrange interviews and press conferences
•    Establish partnerships with governmental entities or communities for public relations purposes
•    Generate local, state, and national public interest
•    Monitor media coverage, respond to inquiries, or address community concerns
•    Monitor and engage with online communities
•    Plan and execute email campaigns and analyze performance
•    Respond and filter interactive conversational engagement
•    Plan, create, implement, and monitor social media campaigns
•    Monitor social media ad performance and adjust campaigns as needed
•    Manage digital platforms and analyze campaign performance metrics
•    Develop crisis management communication plans or teams
•    Provide consistent messaging in alignment with organizational strategies and branding
•    Develop reports at set intervals before, during, and after projects
- Public Relations Services Deliverables:
•    Press releases, media advisories, speeches, public addresses, briefings, scripts, PSAS, or ad copy
•    Agendas or presentations
•    Letters of notification, plans, or reports
•    Targeted contact databases
•    Media coverage
•    Key performance indicators (kpis), digital marketing metrics, return on investment (ROI), analytics, etc.
•    Strategic branding plans
•    All raw materials, such as photographs, recorded media, video, templates, software design templates, adobe files, etc.
•    Social media mentions, reach and impressions, website traffic and engagement, conversation metrics, etc.
•    Periodic reports or meetings
•    Project reports, including post-project reports
•    Crisis communication plans, messaging, media monitoring, daily reporting
•    Copies, prints, or recordings of public relations content
•    Meeting room event space, venue, equipment sourcing, speakers, set-up and take-down
- Service Category 2: Advertising Services
•    Promotion of the customer and its products or services through various paid media channels.
•    Provide services related but not limited to creative design, production, and development of copyrighted materials, media, recruiting advertisements, educational materials, brochures, flyers, and content; advertising campaigns; indoor and outdoor advertisements; billboards and transit signage; broadcast media such as television, radio, newspapers, and magazines; and other related advertising services to reach a defined target audience or target market.
- Advertising Services Tasks:
•    Plan, create, and implement advertising strategies and campaigns to reach a target audience or target market
•    Provide advertisement and media relations planning and advisory services 
•    Build relationships with media representatives and journalists
•    Create branding materials including logo, name, slogan, or colors and oversee creative direction of the customer’s vision and identity
•    Develop and produce advertising content such as ad copy, radio spots, television commercials, creative storylines, print and broadcast notices, digital, indoor and outdoor advertisements, billboards, transit signage, and additional content to communicate and promote the customer’s message
•    Manage brand design, copy, art, and digital technologies
•    Oversee visual aspects of media content including campaigns, magazines, online publications, videos, and print
•    Provide artistic direction to designers, photographers, and other content developers
•    Establish partnerships with governmental entities or communities for advertising services purposes
•    Plan, execute, and manage, promotional events and activities
•    Plan, create, implement, and monitor social media campaigns
•    Provide consistent messaging in alignment with the customer’s strategies 
•    Media mix planning
•    Develop reports at set intervals before, during, and after projects
- Advertising Services Deliverables:
•    Strategic advertising campaign performance reports
•    Advertisement content, such as ad copy, radio spots, print and broadcast notices, video, audio, displays, photographs, etc.
•    Unaided and aided brand awareness metrics
•    Media and production plan or schedule
•    Special event metrics, such as event feed posts, registrations, polls, actual attendance, surveys, or speaker engagement
•    Branding materials, such as copy, art, and digital
•    All raw materials, such as photographs, recorded media, video, templates, software design templates, and adobe files, etc.
•    Social media mentions, reach and impressions, website traffic and engagement, conversion metrics, etc.
•    Kpis, digital marketing metrics, ROI, analytics, etc.
•    Media coverage reports
•    Project reports, including post-project reports
- Service Category 3: Marketing Services
•    Encompasses a broad range of activities and strategies that create action, instructions, and processes for creating communication, delivering and exchanging offerings aimed at promoting products, services, or brands to target audiences or target markets with the goal of generating interest and building long-term customer relationships that create value for customers, partners, and society at large.
•    Provide services related but not limited to marketing advisory, market research and analysis, identifying target audiences or markets, focus groups, online research, surveys, and polling; cost analysis and effectiveness; creating plans, project objectives, and campaigns; developing and executing strategic marketing plans for special events; increase brand awareness; community awareness and outreach campaigns; public communication logistics and programs, including social media, internet, multimedia and other related marketing services to reach a defined target audience or target market.
- Marketing Services Tasks:
•    Plan, create, and implement marketing strategies and campaigns to reach target audience or target market
•    Provide marketing advisory services, situational analysis, or performance monitoring
•    Establish partnerships with governmental entities or communities for marketing services purposes
•    Implement and oversee advertising, multimedia, digital, communications, and other components of marketing to reach target audience or target market
•    Understand customer objectives and communicate them to stakeholders
•    Execute focus groups, market research, interviews, or surveys
•    Analyze brand tracking, market trends, and consumer needs
•    Develop media mix messaging in alignment with customer strategies
•    Optimize content for search engine optimization (SEO) and other digital strategies
•    Promote, coordinate, and execute event planning strategies and activities and assist with event coordination
•    Plan, create, implement, and monitor social media campaigns
•    Oversee visual aspects of media content, including campaigns, magazines, online publications, videos, and print
•    Develop reports at set intervals before, during, and after projects
- Marketing Services Deliverables:
•    Strategic marketing campaign performance reports
•    Special event metrics, such as event feed posts, registrations, polls, actual attendance, surveys, or speaker engagement
•    Media mix messaging in alignment with customer strategies
•    Kpis, digital marketing metrics, ROI, analytics, etc.
•    Social media mentions, reach and impressions, website traffic and engagement, conversation metrics, etc.
•    Media coverage reports
•    All raw materials, such as photographs, recorded media, video, templates, software design templates, adobe files, etc.
•    Periodic reports or meetings
•    Project reports, including post-project reports
•    Meeting room event space, venue, equipment sourcing, speakers, set-up and take-down
- Service Category 4: Multimedia Services
•    Encompasses a wide range of applications, including streaming, interactive presentations, and communication tools that integrate different media types such as text, image, audio, animation, and video, for a richer user experience aimed at interacting with the target audience or target market.
•    Provide services related but not limited to video and motion picture production; photography; specialty motion or video capture recording; audio development recordings and production; sound and music production; graphic design production; multimedia editing and post-production services; digital media production; audio-video animation production; social media content design and production; media translation; and mobile software application and digital services.
- Multimedia Services Tasks:
•    Provide multimedia advisory, distribution, and promotion services
•    Oversee visual aspects of media content, including magazines, online publications, videos, and print
•    Develop, produce, and optimize creative content and digital media
•    Video and motion picture production, photography, motion, or video capture recording
•    Determine media mix messaging in alignment with customer strategies
•    Optimize content for search engine optimization (SEO) and other digital strategies
•    Establish partnerships with governmental entities or communities for multimedia services purposes
•    Develop reports at set intervals before, during, and after projects
- Multimedia Services Deliverables:
•    Multimedia performance reports
•    Creative or digital content
•    Production plans and schedules
•    Outlines and scripts
•    Media conversion and desktop publishing services
•    Responses to emails, texts, telephone calls or conversation messaging
•    Screenshots of social media posts
•    All raw materials, such as photographs, recorded media, video, templates, software design templates, adobe files, etc.
•    Project reports, including post-project reports

- Questions/Inquires Deadline: October 6, 2025