Marketing Services

The Vendor is required to provide to establish a business relationship with qualified vendors to provide comprehensive marketing services.
- Assist in the planning, development, and execution of marketing strategies that elevate university visibility, strengthen its brand identity, and support enrollment growth and retention.
- A successful campaign will:
•    Promote university unique advantages as an online education choice, particularly for students who require flexibility due to athletics, performing arts, health needs, or personal circumstances.
•    Showcase university academic excellence, exemplary certified teachers, agency accreditation, and long-standing history since its founding in 2013.
•    Enhance retention efforts by highlighting the supportive, virtual culture that helps students thrive.
•    Share student, family, and alumni success stories that differentiate university from other education options.
- Campaign efforts should focus on families who would benefit from a high-quality, flexible online learning environment, including but not limited to: 
•    Student-athletes, performers, and artists with demanding schedules.
•    Families seeking alternatives to traditional in-person schooling due to academic, social, or health needs.
•    Homeschool families looking for a rigorous, accredited public school option.
•    Parents and students prioritizing academic excellence, personalized learning, and strong teacher-student relationships.
•    Campaigns should strengthen brand loyalty within existing student and parent community by reinforcing the school's reputation for academic rigor, innovation, and supportive culture. Marketing strategies should strike a balance between recruiting new students and efforts to retain currently enrolled families.
- Student success stories that demonstrate college and career readiness, including high graduation rates and alumni achievements.
- Innovative use of technology and a robust virtual learning platform that creates an engaging, interactive, and supportive online learning community.
- A vibrant virtual student life program, including extracurricular clubs, mentoring, leadership opportunities, and school-wide virtual and in- person events.
- Ongoing partnerships with athletic, performing arts, and community organizations that allow students to pursue excellence outside of the traditional school model.
- Professional learning opportunities for staff that emphasize innovation, flexibility, and maintaining a positive school culture in a virtual environment. 

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: October 02, 2025