Social Marketing Campaign Services

The vendor is required to provide social marketing campaign plan to improve perceptions and awareness of the nutrition contribution of school meals.
- The intended campaign audience includes parents of school aged children, school staff and k-12th grade students.
- The department to develop appropriate graphics, logos and scripts for three promotional videos 3-5 minutes in length.
- Materials developed by the awarded vendor will be provided to the department in a format that can be used by the department in the development of posters, clings, and other promotional materials.
- Vendor will host a focus group, or conduct other appropriate validity testing of the campaign materials, to gather feedback and test graphics, scripts and marketing plan with parents and school staff that attend a school in state that participates in the national school lunch program.

- Contract Period/Term: 1 year