Out of State Media Buying Services

The Vendor is required to provide for media buying services outside of state.
- Preferred Media Plan Requirements
•    Build a sustained search engine marketing, digital display and streaming plan across the 6-month period;
•    Analyze, evaluate and make recommendations based on professional experience, market research and a strategic framework, including, but not limited to:
o    Media platforms to be used;
o    Weight of each platform in the overall buy;
o    Cost for each element of the media buy;
o    A list of sizes and formats of recommended media elements;
o    Audience size;
o    Audience demographics;
o    A/b testing parameters;
o    Number of impressions and engagements (RFI, info session registrations, applications); and
o    Geographical concentration of targeted audience market research for the media buy;
•    Research, using analytical tools and other data at its disposal, to develop the most creative and effective media plan to achieve stated objectives;
•    Strategies and tactical details that support the marketing solution being proposed;
•    Media flowcharts, plans and other data to illustrate the planned placement and costs associated with the media buy (where and when placements will be made);
•    Time requirements and/or projections;
•    Rationale for decision making on the media buys;
•    Proposed breakdown of media costs by outlet (e.g., Facebook, OTT, etc.), including media outlet payment due dates and payment requirements for all media purchasing;
•    Confirmation of contractor’s commission rate to be charged;
•    Description of past experience, if any, with similar campaigns and outcomes;
•    Description of experience and/or resumes of the account staff that will work on the campaign; and
•    Disclosure of any conflicts of interest.
- Partner with an agency for media strategy and placement services, including but not limited to, paid social media; streaming; digital display advertising; SEM, including retargeting; and geofencing.
- Strategic media planning, buying, and placement across various digital media platforms.
- Monitor and maintain the effectiveness of every media buy, providing specific and detailed purchase information and post-buy analysis;
- Creation and production of media as creative work associated with the media buy; and
- Branding services.

- Questions/Inquires Deadline: October 15, 2025