As Needed Video and Marketing Strategy Services

The Vendor is required to provide for video and audio production and marketing strategy services to increase brand awareness, execute and deliver creative work, among other items.
- Brand research and measurement, copywriting, graphic design and motion graphics, media buying and consulting, as well as digital marketing and advertising services will be conducted through existing university contracts and are not included in this solicitation.
- Marketing Strategy
•    Provide direction and vision utilizing best practices and experience to guide marketing and brand campaigns, as well as brand and student recruitment initiatives. 
•    Work should optimize goals and aspirations of the university, including recruitment, retention, and reputation, by providing leadership in branding and influencing key target audiences with marketing, advertising and communication. 
•    Experience in higher education marketing and communication is preferred. 
•    The successful bidder would need to leverage strategic insight, research, and data analysis to inform strategy in order to reach target audiences and meet university objectives.
•    Support may include:
o    Strategy development — Provide strategic insight and data analysis on reaching target audiences for university advertising campaigns.
o    Project management — ongoing oversight of active campaigns ensuring deadlines and overall objectives are met.
o    Strategy execution — Execute strategy through creative development, owned and paid media placement, and strategic alignment with university PR efforts.
- Services Included
•    Creative brand strategies that are unique to university
•    Achieve various marketing and brand objectives as set out for each project
•    Establish methodologies to drive brand recognition and affinity, and drive action
•    Utilize data analysis that uncovers key insights needed to solve problems, and provide creative solutions or recommendations
•    Recommend and implement best practices for campaign initiatives
•    Present and communicate ideas in ways that are clear and actionable to university team
•    Track results to measure and improve outcomes
•    Establish project management lead(s) and systems that efficiently use time and budget
- Video and Audio Production
•    Qualified vendor(s) that can shoot and produce engaging and highly produced turnkey videos and audio, including podcasts. 
•    Videos and podcasts will showcase the university, its various colleges and campuses, departments, institutes and initiatives. 
•    Videos may include the university’s annual public service announcement, additional university commercials, campus tour videos, event highlight videos, and others. 
•    The selected vendor(s) may be asked to collect b-roll and interviews for videos they do not produce.
•    Support includes:
•    Travel required to university campuses, institutes, or extension locations across the state for on-location casting, pre-production meetings and on-location shoots. 
•    Locations will be determined on a project basis.
•    All support levels related to video creation may be needed and will be determined on a project basis: including storyboarding, scripting, filming, editing, and casting.
- Video specifications include:
•    University will provide voice-over talent or approve hired talent.
•    University will use students, faculty, and staff talent rather than external talent in most cases.
•    Video graphics must align with university brand and accessibility standards and receive final approval by university brand management.
•    Delivery — video and audio should be delivered electronically, and in some rare instances, in-person or by mail on a high-quality storage device. 
•    All raw videos will become university property at the conclusion of the project. 

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: October 13, 2025