Marketing Media Buyer Services

The vendor is required to provide media buyer with healthcare experience, digital marketing expertise, and strong knowledge of state healthcare and media landscape to plan, buy, and optimize multi-channel campaigns that drive awareness, engagement, and measurable results.
- Requirements
•    Media buying agency with proven experience in the healthcare industry, a strong foundation in digital marketing strategies, and a deep understanding of the state media and healthcare landscape.
•    Purchasing and optimizing media across traditional and digital platforms, including programmatic, social, search, and OTT and CTV.
•    Familiarity with healthcare regulations, audience targeting, and performance analytics specific to the state market.
- Strategic approach and planning
•    Approach to developing a media strategy for a healthcare brand.
•    Adapted media strategies to fit the local state market
•    Identify and understand healthcare-specific audiences (e.g., hcps, patients, caregivers, payers)
•    Leverage audience targeting, segmentation, and behavioral data to optimize media buys
•    Handle media planning across the patient journey (awareness, diagnosis, treatment, adherence)
•    Incorporate multicultural or health equity considerations into media planning
- Media buying and execution
•    Media channels do you recommend for healthcare campaigns and why (e.g., programmatic, print, tv, 29 socials, endemic, point-of-care)
•    Digital media buying capabilities, including platforms used.
•    Process for optimizing media placements in real-time.
•    Approach and success in 'value adds" beyond the actual media buy.
•    Media planning, buying, and analytics platforms.

- Questions/Inquires Deadline: October 27, 2025