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A government agency in Michigan issued “Great Start Readiness Program Digital Marketing Services” (RFP). Solicitation MKTG-1055 closed on November 24, 2025. Eligibility: Only for USA Organization.
The Vendor is required to provide launching a digital marketing campaign from January 1, 2026, to December 31, 2026, to increase student enrollment and brand recognition in the great start readiness program (GSRP) in county.
- Our target audience is county families, or those who have three or four-year-olds in their lives, who are identified as at-risk based on a variety of factors including but not limited to poverty, developmental delays, environmental risks, and multi-lingual needs.
- To better reach new GSRP families, we wish to include the following digital tactics, but are not limited to: email marketing with retargeted social media ads; paid search; placing Digital Out of Home (DOOH) ads in grocery stores to bus stations; radio streaming and OTT radio and television; run targeted and interactive display and search ads; social media ads including on YouTube; and potentially launch a Gas Station TV ad among others.
- Budget: $150,000
- Contract Period/Term: 1 year
- Pre-Proposal Meeting Date: November 5, 2025
- Questions/Inquires Deadline: November 7, 2025
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Quick answers about deadlines, eligibility and submission for this solicitation.
No. This opportunity (MKTG-1055) closed on November 24, 2025. See similar open RFPs below.
A government agency in Michigan. The buyer's contact and submission details are in the solicitation documents.
Only for USA Organization.
Estimated budget: $150,000. Contract term: 1 year.
Yes: Non-mandatory on November 5, 2025.
Questions and inquiries must be submitted by November 7, 2025.
Yes. After purchase, with a subscription or during a free trial, the RFPPlanet AI Assistant answers questions sourced from this RFP’s documents, such as requirements, evaluation criteria and key dates.
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