Great Start Readiness Program Digital Marketing Services

The Vendor is required to provide launching a digital marketing campaign from January 1, 2026, to December 31, 2026, to increase student enrollment and brand recognition in the great start readiness program (GSRP) in county.
- Our target audience is county families, or those who have three or four-year-olds in their lives, who are identified as at-risk based on a variety of factors including but not limited to poverty, developmental delays, environmental risks, and multi-lingual needs. 
- To better reach new GSRP families, we wish to include the following digital tactics, but are not limited to: email marketing with retargeted social media ads; paid search; placing Digital Out of Home (DOOH) ads in grocery stores to bus stations; radio streaming and OTT radio and television; run targeted and interactive display and search ads; social media ads including on YouTube; and potentially launch a Gas Station TV ad among others.
- Budget: $150,000

- Contract Period/Term: 1 year
- Pre-Proposal Meeting Date: November 5, 2025
- Questions/Inquires Deadline: November 7, 2025