Alcohol and Drug Impaired Driving Creative and Paid Media Services

The Vendor is required to provide for firms to help develop and produce a statewide impaired driving campaign, as well as placing paid media for these campaigns.
- Creative elements will include, but not be limited to, fully produced videos (of a quality for both on-line – including Over the Top (OTT) -- and broadcast use), radio spots and “out of home pieces” (various size billboards, bus “kings” and “tails”) and posters.
- On-line materials must be suitable for use on various social media platforms. 
- All materials should be produced both in English and Spanish.
- This strategic marketing campaign will be aimed at heightening awareness of Driving Under the Influence of Drugs (DUID) and the current alcohol impaired driving laws.

- Contract Period/Term: 1 year