Athletic Advertisement and Marketing Service

The Vendor is required to provide athletic sponsorship marketing, and other methods of advertising and marketing services.
- Provide to gain consistent, growing revenue from advertisements and is willing to consider a business model that supports and enhances its branding.
- Sponsorship Solicitation and Marketing
•    Conduct comprehensive market research to identify potential sponsors whose brand aligns with the district’s audience. 
•    Develop a tailored marketing strategy that includes target sponsor profiles, personalized outreach plans, and promotional campaigns designed to engage potential sponsors.
•    Implement an outreach strategy through various channels, such as social media and digital marketing, to engage potential sponsors.
•    Design and offer customizable sponsorship packages, such as targeted placement during high attendance events.
•    Ensure all sponsorship offers are competitive, transparent, and in the District’s best interest.
- Sponsorship Agreement Management
•    The successful proposer must draft, negotiate, and execute sponsorship agreements that include clear terms regarding payment schedules, sponsorship duration, and advertising rights.
•    The successful proposer must submit all agreements and advertising content to the district for review and approval prior to execution.
•    Maintain positive and professional relationships with all sponsors, serving as the primary contact.
•    Conduct contract negotiations and renewals, aiming to retain sponsors and optimize the sponsorship terms in favor of the district.
•    Address sponsor inquiries, complaints, or service issues in a timely manner.
- Advertising Content and Display Coordination
•    Ensure all advertising content complies with district advertising guidelines, local ordinances, zoning regulations, state and federal laws.
•    Establish clear guidelines for ad submissions, including specifications for size, content, design, and deadlines, and ensure these guidelines are communicated effectively to all sponsors.
•    Oversee placement, advertisement schedules, and sponsor rotation.
•    Remove or replace any advertisement deemed inappropriate or in violation of policy by the district.
•    Set up a review process to ensure that all advertisements meet the district’s standards for appropriateness, quality, and compliance with legal requirements.
•    Work with sponsors to optimize ad content for the scoreboards' digital display format, ensuring high-quality visibility and impact.
- Financial Management and Reporting
•    Collect sponsorship payments directly from sponsors and maintain financial records.
•    Provide the district with detailed quarterly financial statements showing:
o    Gross sponsorship revenue by sponsor
o    Payments received and outstanding balances
o    Remaining scoreboard/equipment cost balance
o    Commission amounts owed to the district after the payoff milestone is reached
•    Distribute agreed-upon commission payments to the district in accordance with contract terms.
- Revenue Sharing Model
•    Sponsorship, advertising, and marketing services revenues must first be applied toward equipment costs until fully paid. 
•    The district must receive an agreed-upon fixed percentage commission on all revenues thereafter.
•    The commission percentage, payment frequency, and allowable expenses must be established in the final contract.
•    Manage the financial transactions related to sponsorships, advertising, and marketing services, ensuring that the district receives its agreed-upon percentage of the net revenues after all associated costs are covered.

- Contract Period/Term: 3 years
- Pre-Submittal Meeting (Voluntary, Online) Date: November 6, 2025
- Questions/Inquires Deadline: November 12, 2025