Media Relations Services

The vendor is required to provide media relations services will help enhance our public profile, manage media outreach and support strategic communications initiatives.
1. Goal setting, tracking and measurement
•    Coordinate with agency staff to identify measurable and realistic media and public relations goals in at least two areas: 
o    Financial and investment management and 
o    Benefits and pension system administration. 
•    Create a subsequent plan(s) that includes effective and creative strategies to achieve established goals. 
•    Maintain a comprehensive report that itemizes pitches, coverage, reach, value, etc. agency will have real-time access to this report.
2. Media coordination
•    Create and maintain a list of local, regional, national and international media who cover topics such as financial and investment management, and benefits and pension system administration. 
•    Coordinate with agency to create a digital media kit that supports media relations efforts. (Biographies, backgrounders, videos, etc.) 
•    Meet with agency as necessary to discuss newsworthy topics. 
•    Create and maintain relationships with targeted media.
•    Monitor relevant media and journalists’ social media accounts to identify opportunities to build relationships and pitch stories related to the media or journalists’ interest area. 
•    Monthly, as determined by agency, pitch an established number of news stories, interview opportunities, etc. 
•    On monthly basis, the vendor will collaborate with agency to determine the next month’s quantifiable pitching and coverage goals.
3. Media training
•    Provide ongoing media training, including message creation and preparation for interviews, and assessments of performance, as requested by agency. 
•    As necessary, travel with the CEO and other staff to in-person interviews and attend virtual interviews to ensure a successful outcome.
- Annual billing is not expected to exceed $100,000.

- Contract Period/Term: 3 years
- Questions/Inquires Deadline: November 14, 2025