Statewide Media Skills Training Services

The Vendor is required to provide a comprehensive media skills training program for state government officials / employees / leaders across multiple agencies.
- Provide to build capacity in presentation, public speaking, media engagement (including traditional media interviews, press conferences, social media, crisis communications), and related skills.
- Media Skills Training below:
•    Foundations of Media Communication
o    Understanding media landscape (TV, radio, print, digital, social).
o    Roles of journalists, editors, producers.
o    Key differences between public speaking vs media presentation.
o    Ethics, transparency, and accountability for public officials.
•    Message Development
o    Crafting a clear, concise “core message.”
o    Using soundbites effectively (10–15 second takeaways).
o    Framing issues for different audiences.
o    Storytelling techniques for public messaging.
o    Alignment with organizational/statewide messaging priorities.
•    On-Camera & Interview Skills
o    Body language, eye contact, posture, gestures.
o    Speaking with confidence on camera.
o    Microphone techniques (lav vs handheld).
o    Clothing, appearance, and non-verbal communication.
o    Handling different interview types (live, taped, remote, hostile).
•    Public Speaking & Presentation Delivery
o    Structuring presentations (openings, transitions, closings).
o    Voice control: tone, pacing, pauses, emphasis.
o    Using visuals/slides effectively (and avoiding over-reliance).
o    Adapting to large vs small audiences.
o    Managing stage fright or nervousness.
•    Crisis & High-Stakes Communication
o    Communicating during emergencies (health crises, natural disasters, scandals).
o    Maintaining composure under pressure.
o    Avoiding speculation; sticking to verified facts.
o    Bridging & blocking techniques for difficult questions.
o    Protecting organizational reputation while staying transparent.
•    Social Media Presentation
o    Speaking for short-form video platforms (TikTok, Instagram Reels, YouTube Shorts).
o    Live-streaming skills (Facebook Live, LinkedIn Live, YouTube Live).
o    Managing tone, brevity, and immediacy in digital-first messaging.
o    Integrating hashtags, captions, and visuals to extend reach.
•    Interview Management & Media Relations
o    Preparing for press conferences.
o    Building relationships with journalists.
o    Anticipating and rehearsing tough questions.
o    Techniques for redirecting or clarifying questions.
o    Group interviews vs one-on-one interviews.
•    Cross-Cultural & Inclusive Communication
o    Adapting language for diverse audiences.
o    Working with interpreters.
o    Avoiding jargon, insider acronyms, or culturally biased phrasing.
o    Accessibility: plain language, captions, audio description.
•    Executive & Leadership Coaching (Advanced)
o    One-on-one sessions for senior officials.
o    Personalized mock interview recordings with feedback.
o    Refining “executive presence.”
o    Advanced techniques for national media exposure.

- Contract Period/Term: 5 years
- Questions/Inquires Deadline: November 18, 2025