The Vendor is required to provide brand strategy and advertisement firm with deep digital consumer focus and brand capabilities as the agency of record for the college.
- Provide to build a comprehensive digital marketing campaign (that includes but is not limited to paid and organic social media, paid advertising, search engine optimization (SEO), content marketing, mobile marketing, etc.) To recruit targeted applicants within the budget constraints.
- We request that the agency design and place all ads. This includes sizing for specific social media platforms, if proposed.
- The agency design all creative designs for the campaign.
- Google ads and analytics will need to be set up.
- Monthly radio advertisements on agency public radio (5-7 weekly spots)
- Print brochure and one-pager promoting the program
- Program pitch deck to school districts and general public
- Outreach to college alumni
- Hiring of student worker with social media branding focus.
- Contract Period/Term: 2 years
- Questions/Inquires Deadline: November 12, 2025
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